The Drawing Center
Visual Identity
Visual Identity for The Drawing Center, a nonprofit exhibition space that focuses on the exhibition of drawings. Located in downtown Manhattan's SoHo neighborhood, the institution positions drawing as a primary and dynamic medium that remains relevant to contemporary culture.
Visual Identity System
Print & Poster
The Mütter Museum
Visual Identity
The Mütter Museum is a medical museum located in Philadelphia, Pennsylvania, established in 1863. It contains a large collection of anatomical and pathological specimens. Each letter in the typeface is created to look identical, with little deformations to look distinct from others. This ties to the museum's idea of showcasing various specimens in repetition.
Visual Identity System
Print & Merchandise
Nor-Way Bussekspress
Wayfinding
Nor-Way Bussekspress is a Norwegian bus service. The services provide a public transport alternative where there are no train services. The transportation identity centers on a custom typeface designed specifically for the brand. The snake-like curvatures in the typeface aim to represent the long winding road of the region.
Wayfinding & Signage
Typeface
Aegean Park Press
Print & Publication
Aegean Park Press is a publisher based in Walnut Creek, California, specializing in cryptology and military intelligence. The brand identity explores the realm of cyptoology by rethinking how graphics can be translated into the language of codes.
Print & Publication
Editorial Design
DRAGFEST
Music Festival Identity
DRAGFEST is a music festival that focuses on the celebration of drag culture. A fluid identity is proposed with the name of the festival (DRAGFEST), which, due to its decorative nature, also functions as graphic elements. A set of modular assets and visual components was created to allow for the generation of varied graphic compositions across different applications.
Visual Identity System
Print & Poster
wuqiconnect@gmail.com
416-886-9265
As a graphic designer, Wuqi helps clients transform ideas into pleasant visual experiences. His work includes identities, digital, packaging, and signage, with a central focus on culture, well-being, and humanity.
In addition to holding a BFA in Design from the School of Visual Arts, Wuqi is also familiar with physical media such as oil paint and ink, with over eight years of relevant experience.
Education
School of Visual Arts (New York, NY)
Bachelor of Fine Arts
2017 - 2021
Central Academy of Fine Arts
(Beijing, CN)
2012 - 2016
44LLC
Graphic Designer
2024 - 2025
Led the design of a comprehensive brand standards guidebook for a hospitality group, encompassing visual identity, brand voice, and operational guidelines.
Developed a cohesive content flow and visual system to communicate brand standards across diverse functional and operational areas.
Designed and produced custom infographics and diagrams to communicate complex information in a visually engaging and accessible format.
Bruce Mau Design
Graphic Designer
2021 - 2024
Create brand identities, brand assets, and visual presentations for clients with various backgrounds. Some of the clients I’ve worked with are INFINITI, London Public Library, Lululemon, WeightWatchers, Mario Cucinella Architects.
Conducted a broad range of design exploratory and revisions as necessary.
Worked closely with the clients to understand the challenges and opportunities, strengths and weaknesses of themselves and their competitions.
Chermayeff & Geismar & Haviv
Apprenticeship
2021
Collaborated with the design team to create logos and brand identities for two non-profit organizations, including packaging, websites, and new social media campaigns.
R/GA
Apprenticeship
2020
Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Intermediate Level of UI/UX (Sketch, Figma, Brandpad)
Traditional Art Skills including drawing and oil painting
Press
The Best in Branding Identity and Systems
by Print Magazine 2023
London Public Library, Bruce Mau Design
Brand New: Eyes on the Road
by UnderConsideration LLC 2023
INFINITI Rebrand, Bruce Mau Design